In light of the recent trend of Singaporeans getting certified as a confinement nanny and with large families becoming more of an anomaly now, SMU Dean of Students and Professor of Sociology (Practice) Paulin Straughan noted that “young parents and grandparents are investing a lot more in childbirth and raising the child”. She added that whenever parents feel that a service can be purchased within their means and would add value to their life, they would do it.