Commenting on ways to change mindsets about gender stereotypes and traditional gender roles, SMU Dean of Students and Professor of Sociology (Practice) Paulin Straughan said the solution is to make domestic work visible and valued. “You are rewarded based on your output at work. If you work 24 hours at home, you don’t get noticed. We shouldn’t encourage over-investment in paid work, and employers must respect after-office hours,” she said. “If we come to that, more men will naturally find that they can do more at home.” She also hopes that the movement will recognise homemakers, women who work shifts, and those who work in factories and in the service sector.