SMU and the Agency for Science, Technology and Research (A*STAR) will establish a Centre for Technology and Social-Behavioural Insights (CTSBI) to tap on high performance computing technology, big data analytics and behavioural sciences to study people-centric issues and human behavior. Such information can be used to enhance planning and address issues in different areas such as retail, logistics, urban planning, education and community development. CTSBI will be helmed by two co-directors, SMU Behavioural Sciences Institute Director Professor David Chan and Dr Victor Tong from A*STAR.