On young S'poreans who are snapping and uploading food photos to show off culinary prowess or to induce gastronomic envy, Asst Prof Chung Wai Keung said the kind of food one is consuming that afternoon can be used as a way to ‘personalise’ the content of the particular social media that one is using and SMU undergraduate, Alisa Chua shared that the ease of social media motivates her to keep uploading.