Professor James Tang, Dean of SMU School of Social Sciences, said that studying society and human behaviour is essential if businesses want to innovate. "As people are now being connected socially on the Internet or virtual world, social science training is therefore a good fit, whereby an understanding of social and psychological behaviour has risen in importance," said Professor Tang. He also shared that SMU, which has established itself with a business slant is looking to start a post-graduate programme in social sciences for senior executives.