Dr Chung Wai Keung, Assistant Professor of Sociology at SMU agrees with Mr Wozniak. Despite having instances of brilliance such as Creative Technology inventing the sound card and Trek2000 inventing the thumbdrive, the existence of a dew successful cases is not evidence that we have the breative culture. He said that for a creative culture to flourish, there has to be an institutional setting that applies to the whole of society.