By the SMU Digital Marketing Team
By the SMU Digital Marketing Team
Amid the rise of events that has seized our collective conscience, we have a desire to make sense of what’s happening in the world. As daunting as disruptions may be, they also present opportunities; such crises trigger the need to confront global challenges with realistic, durable, and meaningful change. And the key to unleashing positive impact? The social sciences.
By the SMU Digital Marketing Team
Delve beneath viral trend-jacking campaigns and influencer sponsorships, and you will find the social sciences at the heart of any marketing strategy. After all, savvy marketers have been known to employ the use of anthropology, psychology, and sociology to better understand their customers.
Today, generating consumer insights through social science is even more essential with the rise of the global economy — where organisations need to understand their target customers across borders and cultures.
We need a new generation of leaders to shape the world in which we live. This requires an education that goes beyond traditional book smarts and niche specialisations, but one that nurtures a holistic, multidisciplinary approach to solving challenges such as those faced by today’s fast-changing, global economy.
A Psychology, Political Science and Sociology (PPS) major is a sought-after individual for many reasons; they can analyse human behaviour and understand social interactions on different levels, while possessing an in-depth knowledge of policies, international relations, human behaviour, and societal dynamics. These skills are essential across multiple industries, making a social sciences graduate a valuable asset in a broad range of organisations.
It is essential for undergraduates to build a solid foundation in their studies to help them navigate the changing world they will graduate into. Whether it’s understanding human behaviour in a pandemic, leveraging upon the power of data for sound decision-making, or learning how to advocate for ourselves and others in the midst of a crisis, the study of social sciences provides insights into human interaction and communication, and new strategies for navigating issues ranging from business innovation and public health to government response.
SOSS Industry Networking – Postgraduate Series
Social Sciences Freshman Camp 2018 – A Stranger Experience.
By Leander Yong (Class of 2021)
Four Clans. Four Leaders. All gone without a trace in the still of the night, wrapped up in a perplexing mystery involving a well-hidden yet incredible secret. Will the clans be able to work together to solve this strange occurrence, or will they fall apart amidst the shroud of uncertainty?
The School of Social Sciences hosted its annual Dean’s List Award Ceremony at the SMU Music and Drama Lab on 8 September 2017. The Dean’s List Award is given to a select group of Bachelor of Social Science undergraduates who have obtained excellent course grades in the preceding academic year. Those who attended the ceremony were personally presented with a crystal plaque and a certificate by Professor James Tang (Dean, School of Social Sciences) for their outstanding accomplishments.
The SMU School of Social Sciences held its Commencement Ceremony on 14 July 2017 at the new SMU School of Law Function Hall. A total of 171 SOSS graduates attended this milestone event together with their parents and guests, which marked the completion of their journey here at SMU. It was a celebration of both their academic successes and personal growth over the past few years.